WOLF-Catalogue-2025-Vol.1 - Catalog - Page 33
“Because for
us it’s not
about creating
things that may
become waste
but how can we
make things
that will always
be treasured?
That is the
conversation for
any company
like ours.”
The Baby Everything Box you have made
with WOLF is a unique piece, what inspired
the design?
I have an antique sewing box at home and in
it I have sewing and knitting and all kinds of
weird arts and crafts stuff stored. I love this box
and I realized that some version of that box
reflected everything I wanted our customers to
experience when they encountered our jewellery,
so I began developing the idea of our jewellery
box but for people to take home. I call it the
Everything Box because you can literally store
anything and everything in it. It’s for the
precious and the worthless little tid bits of our
life that we feel the need to store–jewellery,
love letters, anything. You all loved it so much
we decided to make a baby version.
The jewellery market is highly competitive.
What do you think sets your brand apart in
such a dynamic industry?
Our obsessions with mechanisms and
functionality makes our jewellery inherently
different. Our jewellery isn’t like other jewellery.
When I started designing it was because I
wanted jewellery that could do more. I didn’t
want to wear my pearls one way, and I thought
if I felt this way maybe other people did, too.
I work with an extraordinary team that is always
pushing the limits of how we can make my ideas
about function and jewelry work in ways that
are non-traditional.
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How does the collaboration with WOLF add
value to your brand?
Wolf isn’t just a jewellery box company, it’s THE
jewellery box company, and to work with a brand
with such a rich history and such fastidious
attention to quality and detail is a true honor.
Our hard-working jewellery — and all jewellery —
deserves a beautiful place to rest, and to create
one with Wolf is sort of the pinnacle of that.
What advice would you give to aspiring
jewellers who want to make a mark in the
industry today?
There is nothing quite like jewellery. It tugs at our
hearts though we don’t actually need it. Yet it is
with jewellery that we choose to commemorate
nearly every important milestone in the span
of human life. If you feel you have a story to tell
and a new way to tell it and you’re sufficiently
obsessed, you will make your mark.
Looking ahead, what are your biggest dreams
for the future of your brand?
As a company we believe that jewelry’s only
job is to bring joy to people, so we look at
everything we do from that perspective. And
there’s always things we’re trying to figure out
— there are always more ideas. Jewellery, and
beyond jewellery. No idea is ever “really”
finished and we are certainly not done yet.
